Rovio announced the implementation of an organizational restructuring, including 36 staff reductions, the reorganization of workshops and the management structure, owing to the lack of expectations in the market for ” Angry Bird Dreams ” . In addition, according to Mobilegamer, the restructuring was linked to the process of continuous integration of the company into the new parent company.
In addition to lay-offs, Rovio’s puzzle room in Finland will “focus on the development of fewer projects”, while Barcelona will take on more new and old games. According to the information received, this round of retrenchment involved some senior staff of the Anger Little Bird Dream Blast project, but Rovio did not confirm the details. Industry hearsay that the CEO of Rovio, Alexander Pelletier-Normand, has moved from Finland to London. The founder of Angry Bird said that the corporate management structure had indeed been adjusted and that, as integration with the parent company advanced, he himself was investing more time in the Rovio divisions and the Sega Europe headquarters.
“Although there were no projects cancelled, the market performance of the angry little bird dream burst did not meet expectations”, Rovio spokesman stated, “This fall we are promoting organizational innovation to respond to the poor performance of individual games, thereby responding more agilely to the market, achieving a more focused game-based development strategy and accelerating the iterative evolution of the new game concept.” The speaker further stated: “We are developing new business modules, restructuring part of the playroom and reallocating the R & D project. For example, the charade shop in Finland will focus on streamlined projects and some games will be transferred to the stand-alone business module; the studio in Barcelona will take on more research and development tasks than in the past.” “Management restructuring is designed to adapt to the positioning of non-listed companies, while enhancing synergies with Sega. To that end, the Chief Executive Officer is strengthening his visits to the branches and to the Secca European workshop. As a result of the above-mentioned changes, some jobs were adjusted and several new posts were added, which eventually led to the abolition of 36 posts.” In April 2023, Seca announced the purchase of Rovio at €706 million (approximately €5.5 billion RMB), a deal that was completed in August 2023, after Playtika, the leisure-playing giant, had launched a public purchase offer against Roveo in January of that year.
